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Design firm aids TV challenge
11:33am Friday 12th October 2012 in News
AN ANDOVER company featured on TV to help an entrepreneur on his way to becoming his own boss.
With the help of product design consultancy 3form Design, based in the town, Ash Reza and his product Myyfeed secured a £65,000 investment to get the business off the ground from Innocent Smoothies’ co-founder Richard Reed.
The winning result was aired on BBC 3’s Be Your Own Boss last Wednesday.
Through the programme, Richard’s aim is to help new British business talent turn their dreams into reality by offering them the chance to win part of a £1 million investment pot.
Ash was the only entrepreneur to use a professional product design company to help design his product.
Inspired by the problems his sister faced when trying to feed her child formula milk while on the move, he approached 3form Design with an outline idea and a prototype baby feeding device.
The Myyfeed stores a measured amount of hot water and powdered milk powder separately in one device.