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Shock ad aims to boost safety at level crossings
A SHOCK television advert is aiming to raise awareness of safety at level crossings.
The advert shows a girl standing in the path of a train after being distracted by a family game.
Tim Shoveller, managing director of Network Rail and South West Trains alliance, which developed the advert, said: “We’re doing all we can to make the railway safer by upgrading crossings or closing them if we can, but we hope this advert will raise awareness that we all need to take care.”
Network Rail will close off 750 crossings by April 2014 as part of a £130million investment programme.